Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction.
Speaking of bold, let's talk podcasters. Some consider them artists but a vast majority do not. However, they have a message and a product and they are making a place for themselves within the platform and getting their voice heard. And with the statistics of 61% of podcast listeners purchasing something from a podcast ad, they could really be highly benefited from taking this chance and being "uncomfortable" http://www.whypodcasts.org/audience/ .
They are brave and, in my opinion, it will pay off for them in one way or another.
My name is Jeanna and I'm here to help you learn more about the possibilities of sound in your marketing and how it can be accessible with a small and a big budget alike. For questions, inquiries, and future content suggestions, please email me at jeanna@dreamrproductions.com
Episode 87- What Is Voice Gaming (Part Two)
Episode 86- What Is Voice Gaming (Part One)
What Is Connected Voice Mobility (Part Two)
What is Connected Voice Mobility (Part One)
What Is Branded Podcasting (Part Two)
What Is Branded Podcasting (Part One)
What Is Measuring the Value of Sound (Part Two)
What Is Measuring the Value of Sound (Part One)
Episode 79- What Is Voice Design (Part Two)
Episode 78- What Is Voice Design (Part One)
Episode 77- What Is Social Audio (Part Two)
Episode 76- What Is Social Audio (Part One)
Episode 75- Season Three Recap
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
Episode 72- Open Voice Network (Part Two)
Episode 71- Open Voice Network (Part One)
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
Episode 69-Creating Sonic Branding with Audiobrain (Part One)
Episode 68- Your Brain on Podcasts (Part Two)
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