Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction.
Speaking of bold, let's talk podcasters. Some consider them artists but a vast majority do not. However, they have a message and a product and they are making a place for themselves within the platform and getting their voice heard. And with the statistics of 61% of podcast listeners purchasing something from a podcast ad, they could really be highly benefited from taking this chance and being "uncomfortable" http://www.whypodcasts.org/audience/ .
They are brave and, in my opinion, it will pay off for them in one way or another.
My name is Jeanna and I'm here to help you learn more about the possibilities of sound in your marketing and how it can be accessible with a small and a big budget alike. For questions, inquiries, and future content suggestions, please email me at jeanna@dreamrproductions.com
Episode 10- What Does Sound Look Like
Episode 9- Echo Dot and Voice Technology Review
Episode 8- Spotify, Pandora, and Other Advertising Options
Episode 7- Jingle Vs. Sound Identity
Episode 6- How to Use a Universal Language in Your Marketing Strategy
Episode 5- Passive Advertising In Sound
Episode 4- Sound Subtlety Rocks the Marketing World
Episode 3- Therapeutic Music and Marketing
Episode 1- Using Sense In Your Marketing
Welcome to Sound In Marketing
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