Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction.
Speaking of bold, let's talk podcasters. Some consider them artists but a vast majority do not. However, they have a message and a product and they are making a place for themselves within the platform and getting their voice heard. And with the statistics of 61% of podcast listeners purchasing something from a podcast ad, they could really be highly benefited from taking this chance and being "uncomfortable" http://www.whypodcasts.org/audience/ .
They are brave and, in my opinion, it will pay off for them in one way or another.
My name is Jeanna and I'm here to help you learn more about the possibilities of sound in your marketing and how it can be accessible with a small and a big budget alike. For questions, inquiries, and future content suggestions, please email me at jeanna@dreamrproductions.com
Episode 48- AI; Only As Good As Its Developer (Part One)
Episode 47- Near Range Audio Must Be Clear (Part Two)
Episode 46- Near Range Audio Must Be Clear (Part One)
Episode 45- Voice Apps For Business (Part Two)
Episode 44- Voice Apps For Business (Part One)
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Episode 37- Sound DNA with Alex Wodrich (Part Two)
Episode 36- Sound DNA with Alex Wodrich (Part One)
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Marketing and Innovation Through Sound; COVID-19 and Beyond
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
Episode 31- Season One Recap of the Sound In Marketing Podcast
National Women's Month
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