Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you’re a subscription brand looking to take revenue optimization to the next level, this episode is packed full of tips, advice and actionable takeaways from one of the leading voices in the subscriptions world.
Some topics we discuss:
Guest bio:
Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over eight thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
Links and resources:
Claudiu Cioba: Shoppable video and the future of interactive commerce
Alok Ahuja: “Own your customer’s doorstep” with mind-blowingly fast delivery
Rick Watson: Shopify vs. Amazon, the state of omnichannel ecommerce.
Jason Greenwood: ‘Stealth commerce’ and the future of purchase automation.
Andrew Maffettone: Expanding the reach of ecommerce brands
Chase Clymer: From strategic design to Shopify-powered sales machine
Yasmin Nozari: Discovering the “a-ha” moment in customer data
Mate Prgin: Is your store compliant with global data privacy laws?
Richard Kestenbaum: What metrics matter for ecommerce brands today?
Jill Dunn & Carlene Higgins: The breakthrough moment in beauty
Elizabeth Buchanan: How to ’seize the transaction moment’ and unlock hidden revenue.
Andrew Forman: Disrupting the discount with high-converting donation incentives.
Adii Pienaar: On building Cogsy, “Your Extra Head of Inventory Operations.”
Kelly Vaughn & Rhian Beutler: How two women are revitalizing gift cards, and why it might save your holiday shopping season.
Kathleen Booth: Is your store losing money to poor coupon-code hygiene?
Jason Cottrell: Delivering well-executed commerce in a digital-first landscape
John Williams: Driving digital experiences for the most innovative brands in the world
Cody Wittick: What's the biggest mistake you can make in influencer marketing?
Paul do Forno: Driving the transformation with opportunities for scaling digital and B2B brands
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