Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you’re a subscription brand looking to take revenue optimization to the next level, this episode is packed full of tips, advice and actionable takeaways from one of the leading voices in the subscriptions world.
Some topics we discuss:
Guest bio:
Patrick Campbell is the Co-Founder and CEO of ProfitWell, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over eight thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
Links and resources:
Kelly Goetsch: Commercetools coined the term "Headless Commerce" in 2013. What it meant then, and what it means today.
Harley Finkelstein: Breaking down barriers for independent retail
Chris George: The voice of the Subscription industry
Karim Marucchi - From "Speed to Market" to "Speed to Innovate". How combining Open Source & SaaS gets you there.
Finbarr Taylor: The fastest headless ecommerce storefront ever?
Simon Rodrigue: How Staples leveraged a best-in-breed "modular" approach to complete a digital transformation in a fraction of the time, and cost.
Jon Kennedy: Lessons learned running the largest "ecommerce" FB Group & why you should leverage community.
The Forever Promise: Subscription Optimization with Robbie Kellman Baxter
Colin Bodell: Ecommerce veteran on the unprecedented acceleration of ecommerce under Covid-19
Kurt Elster - Shopify pioneer on how to defeat the back button and turn visitors into customers
Tommy Walker - Former Shopify Plus editor-in-chief on creating industry leading content
Ben Jabbawy - Privy CEO on missed opportunities in email marketing
Aaron Orendorff - Getting things (content, SEO and ecommerce strategy) that matter RIGHT
Patrick Coddou - Supply.co founder shares lessons, learnings, and the journey of building a successful DTC brand.
Greg Chapman - Getting tax right for ecommerce
Chris Meade - Tactics used to fuel Crossnet's hyper growth
Steve Weiss - How the biggest ecommerce brands are using social media to scale.
Patrick Campbell - Why understanding Churn, LTV & Value Based Pricing is crucial to your store's success.
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