Didn’t See It Coming with Marc Stoiber
Business:Marketing
Quick, name two top tech cities. San Francisco, and, ummm...
Exactly.
Being a top tech city and being known as a top tech city are two quite different things. I challenge that the difference all comes down to brand.
Here in Victoria BC, my hometown, we're blessed with an exploding tech industry. Even better, we have an amazing tech city brand. At least part of that is due to the hard work and creativity of people like Dan Gunn, CEO of VIATEC.
I recently had the opportunity to sit down with Dan and unpack the elements of the Victoria tech brand. Among other things, we dug into...
I hope you enjoy the conversation. As you might guess, it's jam-packed with brand information anyone can use - and there's nary a tech term in the entire 30 minutes!
If you like my podcast, please share it with your nearest 5,000 friends using the social media buttons conveniently located on this page. Hit 'subscribe'. And make sure to contact me if you want to talk brands - I'm at marc@marcstoiber.com
The SpeechDIY Files: Creating a Breakthrough Course
Online education: killer brand building tool.
Damion Lupo, and the Antidote to the Accumulation Nation
How to truly stand out as a solopreneur
Has Christmas always been hypermarketed?
How to create simple social
Crafting a Killer Presentation: The Documentary...
How to lizardproof your brand
How to avoid a publicity stunt disaster
The eclipse, superstition, and marketing.
Want to build a more powerful brand? Just ask.
The implosion of media. Who saw it coming?
Why Pepsi's Kendall Jenner ad failed
Brexit, Trump and the downside of complexity
Tim Horton's: a cautionary tale of bean counters and brands.
Tools for an uncertain age: in conversation with Todd Sivers
Trump the candidate, Trump the president, and the brand gap.
McDonald's peanut scandal: is this a Didn't See It Coming moment?
Finding the profit that's in plain sight.
How to bring integrity back to marketing? Just ask consumers.
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström