Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In the past few years, eCommerce listings have become the main window for shoppers, making digital product content a crucial part of the buying process. So how can brands become masters of this newly demanding digital content space? In this episode, eCommerce expert Lloyd Wood goes through the "must-haves" and "have-to-haves" to get the consumers' eyes -and wallets- on you.
Guests: Lloyd Wood, Enterprise Sales and Marketing Manager, GfK Etilize
Resources:
More on this episode:
Optimize eCommerce 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
Why Data Siloes Should Be Marketing’s Public Enemy #1
Consumer Outlook: Bringing the 2023 Consumer into Focus
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Sustainability at GfK: What You Need to Know
The new faces of brand purpose: Smart strategies for high-stakes times
Leveraging trends to stay ahead of tomorrow’s consumers
Climbing the Consumer Insights Ladder
The Next Opportunity in The Next Generation: Data Insights
American Women: How They Feel & What They Do
Diversity & Inclusion in Research
How manufacturers should leverage GSA‘s newly enhanced Advantage platform
How to address supply chain issues this holiday season
Becoming a brand your consumers trust: The DTC Model
Constellation Brands and BeenThereDoneThat talk DTC strategies
The closing gap between the virtual world and reality
The ROI of actionable insights
A look at the top Latin America economies and their consumers
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