In this episode of the Translation Company Talk, we hear from Talia Baruch about Global-Ready-First Product Strategy. Talia shares her “global-ready” and “geo-fit” frameworks for maximizing adoption in new markets at scale. She talks about Localization as a strategic, cross-functional horizontal effort that requires close alignment on MVP priority initiatives across the org. We cover topics such as HQ centralized vs in-country de-centralized teams, building an org structure that enables international horizontal efforts with all key stakeholder leads in all core functions. We discussed how Localization is often misperceived only as a language support production tail-end effort, instead of an upfront influencer for developing and designing the relevant features and value prop positioning for worldwide customers, and much more.
As the enterprise localization department reaches maturity and organizational recognition, localization managers have to make decisions in line with leadership defined KPIs.
Talia is a seasoned localization leader with experience in optimizing product performance and experience to win adoption in new markets. She Headed International Product & Growth at LinkedIn and SurveyMonkey, formerly at Google. Talia Founded GlobalSake in 2017, as a collective global community of tech executives driving international growth. She’s an independent consultant, helping companies with international expansion and product geo-fit.
Visit https://www.taliabaruch.com/ to learn more about Talia.
This episode is sponsored by Hybrid Lynx.
S03E22: Managing Enterprise Localization Vendors at Scale
S03E21: Speech as a Revenue Stream for LSPs
S03E20: Building Trust with Language Translation
S03E19: Strategic LSP Marketing
S03E18: Enterprise Localization Efficiency
S03E17: Translation Services for US Healthcare Insurance Market
S03E16: LSP Sales Team Structure
S03E15: Standards and Certification for Language Service Provider Companies
S03E14: HR Best Practices for Language Service Provider Companies
S03E13:Translation Services for the Life Sciences Sector
S02E12: Leading a Translation Company in Volatile Economic Conditions
S03E11: Performance Improvement for Language Service Companies
S0E310: Automation Across LSP Business Functions
S03E09: Customer Centricity Enterprise Language Service Delivery
S03E08: Digital Transformation of the Language Industry
S03E07: Effective Machine Translation Strategy
S03E06: Leading and Managing A Multi-Region LSP
S03E05: Outcomes-Based Language Solutions Delivery
S03E04: Building Out Enterprise Localization Teams
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