In this episode of the Translation Company Talk, we hear from Talia Baruch about Global-Ready-First Product Strategy. Talia shares her “global-ready” and “geo-fit” frameworks for maximizing adoption in new markets at scale. She talks about Localization as a strategic, cross-functional horizontal effort that requires close alignment on MVP priority initiatives across the org. We cover topics such as HQ centralized vs in-country de-centralized teams, building an org structure that enables international horizontal efforts with all key stakeholder leads in all core functions. We discussed how Localization is often misperceived only as a language support production tail-end effort, instead of an upfront influencer for developing and designing the relevant features and value prop positioning for worldwide customers, and much more.
As the enterprise localization department reaches maturity and organizational recognition, localization managers have to make decisions in line with leadership defined KPIs.
Talia is a seasoned localization leader with experience in optimizing product performance and experience to win adoption in new markets. She Headed International Product & Growth at LinkedIn and SurveyMonkey, formerly at Google. Talia Founded GlobalSake in 2017, as a collective global community of tech executives driving international growth. She’s an independent consultant, helping companies with international expansion and product geo-fit.
Visit https://www.taliabaruch.com/ to learn more about Talia.
This episode is sponsored by Hybrid Lynx.
S03E02: Effective Translation Vendor Management
S03E01: Trends in eLearning Localization
S02E21: Principles and Benefits of Quality Management Systems for LSCs
S02E20: The State of Legal Interpreting Sector
S02E19: Automation for Translation Companies
S02E18: Navigating the World of Regulated Industries for LSPs
S02E17: Business Acumen for LSP Leadership
S02E16:The Importance of an Exit Strategy for an LSP Owner
S02E15: Building Customer Centric LSP Model
S02E14: The Disconnect in Expectations of Buyers & Sellers of Language Services
S02E13: Role of Technology in Success of Language Providers
S02E12: Post Merger Operational Scalability
S02E11: Basic Principles of Keeping Translation Clients Happy
S02E10: Evolution of Localization
S02E09: Future of Events for the Language Industry
S02E08: Successful Acquisition of Translation Companies
S02E07: Scaling Up a Translation Company
S02E06: Alignment of Sales and Vendor Management in Language Companies
S02E05: Understanding Marketing Localization in the Enterprise Context
S02E04: Defining Specialization for Translation Companies
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