Businesses have addressed the COVID crisis with supporting messages, programs, extended loyalty memberships, free access to content, donations, and volunteering. This week on the Smarketing Show, Rick and Cheryl discuss what’s next when it comes to virtual business strategies. Some strategies include:
Companies are looking for new ways to speak out, putting video format on the rise.
Many brands have made official statements to encourage people to stay home and prevent disease spread. Some went even further, changing or upgrading their logos or mottos.
Many companies have opened access to gated or paid content, like educational materials, reports, statistics, subscription-only articles.
Some companies offer discounts, free shipping or cashback for categories related to self-isolation.
Many brands offer discounts and % off for frontline workers - medical staff, social workers, police, food industry workers, etc.
Episode 91 -Virtual Event Blunders & How To Avoid Them!
Episode 90 - Virtual Event Blunders & How To Avoid Them!
Episode 89 - Gaining Credibility with Strategic Business Conversations
Episode 88 - Selling Through Adversity - The Smarketing Show
Episode 87 - TOP 10 LinkedIn Selfie Videos People Like! (Part 2 of 2) - The Smarketing Show
Episode 86 - TOP 10 LinkedIn Selfie Videos People Like! (Part 1 of 2)
Episode 85 - The Rise of Video, Social Selling & Sales Enablement
Episode 84 - Football Coaching Strategies for Sales Leaders
Episode 83 - The Power of Fear of Loss
Episode 82 - How to Create Award Winning Culture
Episode 81 - 3 Marketing Opportunities for Fall Planning
Episode 80 - Why Innovation & Business Strategy Need To Be Aligned
Episode 79 - TOP 10 BIG MISTAKES Businesses Make on Social Medi
Episode 78 - 10 Ways to Measure Your Company’s Digital DNA
Episode 77 - How to Collect & Use Customer Testimonials
Episode 76 - How to Include Customers in Your Marketing
Episode 75 - REWIND
Episode 74 - Recruiting Post Pandemic
Episode 73 - The Imposter Syndrome with Brenda Pearson
Episode 72 - Email Etiquette Blunders
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