Businesses have addressed the COVID crisis with supporting messages, programs, extended loyalty memberships, free access to content, donations, and volunteering. This week on the Smarketing Show, Rick and Cheryl discuss what’s next when it comes to virtual business strategies. Some strategies include:
Companies are looking for new ways to speak out, putting video format on the rise.
Many brands have made official statements to encourage people to stay home and prevent disease spread. Some went even further, changing or upgrading their logos or mottos.
Many companies have opened access to gated or paid content, like educational materials, reports, statistics, subscription-only articles.
Some companies offer discounts, free shipping or cashback for categories related to self-isolation.
Many brands offer discounts and % off for frontline workers - medical staff, social workers, police, food industry workers, etc.
Episode 11 - Self Shot Video Tips
Episode 10 - Brand Storytelling
Episode 9 - Marketing Strategies During Crisis
Episode 8 - SOCIAL DISTANCING = VIRTUAL SELLING
Episode 7 - How Much Does Digital Marketing Cost
Episode 6 - Digital Marketing _ Missed Opportunities
Episode 5 - Pursue the Review
Episode 4 - Metrics that Matter
Episode 3 - Incorporating Video into your Digital Marketing Strategy
Episode 2 - LinkedIn to WIN
Episode 1 - Should You Insource or Outsource Your Digital Marketing?
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