Businesses have addressed the COVID crisis with supporting messages, programs, extended loyalty memberships, free access to content, donations, and volunteering. This week on the Smarketing Show, Rick and Cheryl discuss what’s next when it comes to virtual business strategies. Some strategies include:
Companies are looking for new ways to speak out, putting video format on the rise.
Many brands have made official statements to encourage people to stay home and prevent disease spread. Some went even further, changing or upgrading their logos or mottos.
Many companies have opened access to gated or paid content, like educational materials, reports, statistics, subscription-only articles.
Some companies offer discounts, free shipping or cashback for categories related to self-isolation.
Many brands offer discounts and % off for frontline workers - medical staff, social workers, police, food industry workers, etc.
Episode 52 - How Companies Are Using Video in 2021 with Video Producer/Director Bruce Carter
Episode 51 - Women in leadership: Achieving an equal future in a COVID-19 world with Kristal Cook
Episode 50 - Sales Leadership in a Virtual World with Mike Tecce
Episode 49 - Selling Digitally in 2021 with Brad Benton
Episode 48 - Social Selling & Influencer Marketing with Scott D. Clary
Episode 47 - Holiday Greeting Ideas During COVID
Episode 46 - LinkedIn Case Study: What to Post and Why
Episode 45 - 10 Ways To Step Up Your Digital Marketing in 2021
Episode 43 - 10 Must Have Videos Every Company Needs
Episode 42 - The Importance of Having a Social Media Policy
Episode 41- How to Build Culture in a Virtual World
Episode 40 - Paid Advertising Strategies & Benefits
Episode 39 - TOP 10 Sales Interview Questions for Virtual Sales Candidates
Episode 39 - Why Outsource Your Digital Marketing
Episode 37 -The Ultimate Digital Marketing Self Assessment
Episode 36 - What is Google My Business?
Episode 35 - Are you Linked-In or Linked-Out?
Episode 34 - What to post on LinkedIn and why
Episode 33 - Reasons Your Business Needs SEO
Episode 32 - Top 5 Mistakes Businesses Make on Social Media
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