Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team that recently won the 10th NextGen Competition -- a race to develop the smartest electric vehicle innovation. In addition, we talk to two NextGen mentors and judges, Natalie Sneed from Kia and Sharon Kondo from One Team Advertising. Tune in to learn the importance of auto innovation and the next generation from the experts -- and how the student team came up with a unique project that incorporates consumer needs and current trends.
Guests:
Resources:
More on this episode:
Behind the Scenes: NextGen Hackathon 2023
Optimize eCommerce 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
Why Data Siloes Should Be Marketing’s Public Enemy #1
Consumer Outlook: Bringing the 2023 Consumer into Focus
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Sustainability at GfK: What You Need to Know
The new faces of brand purpose: Smart strategies for high-stakes times
Leveraging trends to stay ahead of tomorrow’s consumers
Climbing the Consumer Insights Ladder
The Next Opportunity in The Next Generation: Data Insights
American Women: How They Feel & What They Do
Diversity & Inclusion in Research
How manufacturers should leverage GSA‘s newly enhanced Advantage platform
How to address supply chain issues this holiday season
Becoming a brand your consumers trust: The DTC Model
Constellation Brands and BeenThereDoneThat talk DTC strategies
The closing gap between the virtual world and reality
The ROI of actionable insights
How to increase your eCommerce traffic (a checklist)
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