The Fundraising Talent Podcast
Business:Non-Profit
What was once an exploratory idea has in recent weeks became the centerpiece for many nonprofit fundraising strategies. As Covid-19 has forced organizations to cancel their spring events, many have opted for experimenting with a virtual approach. In this episode, we enjoyed hearing about how Martha Robinson and her team at the Boston Youth Symphony Orchestra turned their event around in three days, reengaged donors that had not planned to attend, and netted more money than originally anticipated. Though I am admittedly not a big fan of special events of any sort, Martha has rekindled my interest and encouraged me to think about the potential impact of a virtual event.
What struck me as particularly important in understanding their success was that a virtual event was in no way “business as usual” when it comes to event planning. Martha's approach required her team to invest more mental energy, to pick up the phone to have very meaningful conversations, and to rely upon a degree of vulnerability that most event planners are not accustomed to showing.
If you'd like to be a guest on The Fundraising Talent Podcast, ranked as the #1 nonprofit podcast in the US and UK by Chartable, let us know. All you've got to have is a big idea or bold opinion about fundraising. No experts, no scripts - just real, meaningful conversation about our shared profession.
As always, we are very grateful to OneCause for being our sponsor.
226 | How can my nonprofit create a new fundraising strategy in one-week?
225 | Has the annual fund become fundraising’s comfort zone?
224 | Can our culture of philanthropy emerge from authentic story-telling?
223 | How can nonprofits effectively reframe their fundraising opportunities?
222 | How do we get the relationship between CEO and Chief Fundraiser right?
221 | What if fundraising technologies could shift our focus from initial to subsequent gifts?
220 | Has the pandemic readied fundraising for a growth spurt?
219 | Is it time for fundraising to abandon the notion of “going directly to the cause”?
218 | Why isn’t your nonprofit using a multi-channel approach to fundraising?
217 | Who is to blame for your organization’s arms-length fundraising habits?
216 | What might be possible if digital fundraising really shoots for the moon?
215 | What does an ideal partner for lane one fundraising look like?
214 | Is now the right time to outsource your lane one fundraising efforts to someone you trust?
213 | How can fundraisers take their acknowledgement efforts to a whole new level?
212 | How can nonprofits leaders ensure that they are building authentic donor relationships?
211 | Should we look for fundraising professionals who stay put a bit longer?
210 | Is now the time to drop the fundraising formulas and experiment with something new?
209 | How can fundraising professionals push a little harder on their DEI efforts?
208 | Why is early specialization so dangerous for fundraising professionals?
207 | How do we ensure that both marketing and fundraising are given their due?
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