On this week's episode Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape. From personal experience he outlines the differences in SEO strategies between subscription and non-subscription publishers, the changes in the SEO landscape over the past decade, and the potential impact of AI on SEO for publishers.
In the news roundup the team discusses the news that Forbes has been using a made for advertising (MFA) subdomain to game the digital advertising ecosystem. Since 2017, Forbes was using tactics that have long been condemned by anyone who cares about quality media - and we discuss the likelihood that they are the only ones. According to a US Association of National Advertisers (ANA) survey conducted last year, MFA sites received 21% of all ad impressions and 15% of digital adspend, despite being widely considered as a low-quality medium for advertising. So, what (if anything) can be done?
Sign up to our daily newsletter and community forum at voices.media.
AI in the newsroom: Opportunities, regulation and risk
Project 23’s Elaine dela Cruz on creating DE&I programmes in media
The Addition’s Charlotte Henry on changing TV consumption habits
Reuters Institute’s Dr Amy Ross Arguedas on studying trust
Newsrewired special with Journalism.co.uk: leadership, AI and business models
WalesOnline’s Jillian MacMath on transforming a portfolio of newsletters
Media Briefs: Yes, you can use Apple News to build first-party data
Motor Sport Magazine’s Zamir Walimohamed on making subscriptions work
LADbible Group’s Jake Strong-Jones on the best use of social platforms
MyLocal’s Daniel Ionescu on platforms for sustainable local news
The New Statesman’s Chris Stone on podcast and platform experiments
The Happy Journalist’s Jacqui Merrington on why she’s optimistic about AI and journalism
Grub Street’s Jo Cummings and Peter Houston: What kind of idiots still make magazines?
Big Noises: Stuart Forrest on clickability vs clickbait
Big Noises: Rafat Ali on choosing the slow path to growth
Big Noises: Ricky Sutton on publisher valuations, AI, and platform frenemies
Big Noises: Mpho Raborife on keeping Gen Z engaged
Big Noises: Michelle Manafy on the media’s universal problems
Big Noises: Shirish Kulkarni on why there are no quick fixes in media
Media Voices at FIPP Congress 2023: Resilience in the face of disruption
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money