In this episode, we are talking to Erik Kaunismäki, pricing automation consultant at Sniffie. Sniffie is a pricing automation software SaaS solution that started in 2017 with price monitoring. Today the main focus is ruled-based pricing and developing the pricing algorithm.
The topic of this episode is automated pricing with rules and algorithms.
What is pricing automation and where should you start if you want to apply it? We talk about competitor pricing, how to combine ruled-based and algorithm-based pricing.
We discuss the computer-human interaction and the difference between high and low price elasticity.
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17. Conversational Commerce
16. Shopping behaviour during the pandemic
15. The eCommerce journey of Coolstuff
14. Product discovery B2B Commerce
13. Composable Commerce
12. Headless CMS
11. Findability at IKEA
10. Advanced eCommerce
9. Headless commerce
8. Ecommerce trends in the Nordics
7. Paths to Product Discovery
6. Product master data
4. Improving the customer experience
3. Understanding the product life cycle
2. The eCommerce journey of H&M
1. Data-driven visual merchandising
Radically Smarter Commerce - Trailer
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