Understanding Others: The Key to Effective Preparation | Ep 024
1 Day Elite Account Executive Accelerator
Dublin, Ireland on May 22nd, 2024
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TakeawaysPaul Caffrey, author of 'The Work Before the Work,' discusses the importance of preparation in sales and other aspects of life.
He emphasizes the need to understand the goals and perspectives of others, as well as one's own goals, in order to achieve success. Caffrey shares practical tips for effective preparation, such as bringing a unique perspective to meetings and understanding the root causes of problems.
He also highlights the unexpected benefits of preparation, including its application in various areas of life beyond sales. Overall, Caffrey's message is that preparation is the key to achieving better results and making meaningful connections.
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