1 Day Elite Account Executive Accelerator
Dublin, Ireland on May 23rd, 2024
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Takeaways
In this episode, Paul Caffrey interviews author Paul Caffrey about his book 'The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition.'
They discuss the importance of preparation, understanding the current situation, effective communication, boosting authority, and articulating solutions. Caffrey emphasizes the need for curiosity, asking thoughtful questions, and addressing the root cause of a problem.
He also highlights the significance of storytelling, practicing like a beginner, and adopting an alter ego to boost confidence. Caffrey offers virtual sales team training and coaching, and his book provides actionable advice for sales professionals.
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