The Work Before the Work

Every Saturday morning we meet elite performers and deconstruct their preparation habits. The #1 Sales Podcast for Ambitious Account Executives and Founder Sellers looking to prospect better and sell more. Dive deep into the sales world with the unparalleled expertise of Paul M. Caffrey, acclaimed author of "The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." This is not just another sales podcast; it's your exclusive gateway to upscaling your sales prowess, honing unmatched prospecting skills, and accelerating your journey to the top of the sales ladder. Each episode serves as a goldmine of actionable insights and proven frameworks, meticulously designed for the forward-thinking Account Executive. Whether it's Paul deconstructing the intricacies of a pivotal sales strategy or engaging in enriching conversations with industry titans, founders, and the crème de la crème of sales professionals, every minute promises a transformative experience. If you're an Account Executive with a burning ambition to be extraordinary, this podcast isn't just recommended—it's essential. Join us and redefine your sales narrative!