Episode 4: "Crossing the Chasm" principles to create evangelists within your sales team
A "spin" lesson from marketing to inspire sales
Quotes:
- Inspiration from boxing legend Muhammed Ali
- The winning attitude for sales
Real world stories:
- Creating an innovative product's "sales enablement" program and parallels with "Crossing the Chasm" market adoption.
- Value of relationships in launching a new product
Key insights and takeaways :
- marketing career growth advice: "T-model" - become an expert in one area like content or SEO and a generalist in others like email marketing, paid, etc.
- USP, USP, USP!
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