S5E7 - The key to e-business

Regardless of whether your business is conducted primarily on or offline, a solid digital presence is key to the way you interact with your market and customers. 

Different businesses operate in slightly different ways but fundamentally they need to effectively engage with their marketplace and digital platforms are now a critical part of this process.

In our final episode on e-business, we pull things together and discuss how a joined up approach to managing the digital elements of your business is vital to long term success.