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The Marketing Matters Podcast

The Marketing Matters Podcast

Business:Marketing

S6E7 - Search is Just One of Many Marketing Tools

S6E7 - Search is Just One of Many Marketing Tools

2022-05-12
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While it is true that pretty much everybody uses a search engine nowadays, there is an oversimplified idea that if your business pops up at the top of a search page, people will flock to your site and business will boom. Being top of a Google search isn't necessarily what you should be aiming for.

Start with asking yourself questions about your marketplace: what do I offer? Who am I benefitting? If you want to be effective, you need a good marketing plan that considers these things. Use of search is just one tool to help your strategy.

Rather than a major focus on keywords, which may be a very niche subject in a very broad term, make sure your site's content informs and demonstrates what do you well and, in doing so, you give yourself an organically successful SEO method.

 

 

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AI and the future of search marketing
2023-02-16
How useful is AI for content writing?
2023-01-12
You can now Rent Christmas! - But Should you?
2022-12-08
S7E2 - The Challenge of Tech Projects for SMEs
2022-11-10
S7E1 - Realities of running a small business: Clarity of a plan
2022-10-06
S6 Bonus - Google Analytics is Changing
2022-05-26
S6E6 - Sometimes the Best Tool is Somebody Else
2022-04-28
S6E5 - VoIP: The Future of Telecoms
2022-04-14
S6E4 - The Benefits of Using a Cloud Accounting System
2022-03-31
S6E3 - Domains Emails & Hosting - The Core of Digital Marketing
2022-03-17
S6E2 -Tools for building & managing websites
2022-03-03
S6E1 - The tools of web marketing
2022-02-17
S5E7A - E-business in the Real World
2022-02-03
S5E7 - The key to e-business
2022-01-20
S5E6 - Building upon existing customers
2021-12-02
S5E5 - You have the Enquiry, now what?
2021-11-18
S5E4 - The Website Experience
2021-11-04
S5E3 - Attracting the right people to your site
2021-10-21
S5E2 - e-Business - It‘s more than just e-Commerce
2021-10-07
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