#248 Defining Your Brand Identity

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer.

In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.

Listen as David and Triniti discuss:

• The importance of carrying the brand experience throughout your organization.
• How emotions tied to your brand can impact buying behaviors.
• How personal branding can make your life easier and your interactions more authentic.
• When organizations should consider a rebrand.

Check out the resources mentioned:

• David Lewis' LinkedIn
• Triniti Burton's LinkedIn
• Edelman Trust Barometer 2022
• DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.