#251 Growing Revenue with a Holistic Customer Experience
Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer.
In this episode, David interviews Alan Gonsenhauser, Principal and Founder of Demand Revenue. Alan has coached over 100 CMOs and VPs on marketing organization design, customer marketing, campaign functions, and customer experience.
Listen as David and Alan discuss:
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