Download - #263 Lead Management Strategies that Drive Revenue

Discover

Podcast Features
Your all-in-one podcasting solution.

Podcast App
The best podcast player & podcast app.
Livestream
High-performing audio live, without limits.

Podcast Studio
Easy-to-use audio recorder app.
PodAds
Dynamic Ad Insertion for podcasts.

Premium
Convert listeners into buyers anywhere, anytime
with the convenience of Podbean Premium.

Patron
The seamless way for fans to support you directly
from your podcast.
Ads Marketplace
Join Ads Marketplace to earn money
through sponsorship on your podcast.

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

Log in
Start your podcast for free

Podcasting
Monetization
Enterprise
Pricing
Discover

DemandGen Radio

Business

#263 Lead Management Strategies that Drive Revenue

2023-02-03

Download

If you want to drive growth at your organization, you must master lead management.

In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.

Listen as David and Alan discuss:

What happens when sales and marketing finally get aligned.
Why marketing teams must operationalize their lead qualification process.
Tips for getting your BD’s to respond to leads quicker.
Is the funnel still relevant?

Check out the resources mentioned:

Manufacturing Demand by David Lewis
The D3 Methodology E-book
Growing Revenue with a Holistic Customer Experience
David Lewis' LinkedIn
Alan's LinkedIn
DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.