Ep. 25: ’What matters most is audience’

Audience, not product. This has been the focus of Star Local Media president Rick Rogers since purchasing the DFW-area media company almost exactly 1 year ago. Rogers joins host Nick Parker for a look back at the past 12-months and his team’s efforts to turn around what was a struggling collection of 10 community newspapers. The secret, he says, has been focusing on audience and re-emphasizing the importance of community involvement.