Can sales people create value? Leading up to this conversation, Leanne and I had been somewhat in disagreement about this topic. As we discussed it, I think we found ourselves more in agreement than not.
Join us to hear us discuss the following:
What is value?
Can sales people create value?
How do we discover what the customer values?
How do we communicate and articulate value to the customer?
How do we deliver value?
How do we assess the value that customers realize?