Episode 12 – Ceteris Paribus (and Other Economic Principles for Insights)

In this episode, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural and more traditional economics, as well as exploring how the two fields have blurred lines of enquiry.

Over the second half, we dive into a number of key economic ideas and how they relate to the work researchers undertake – from marginality to calculating cost, understanding trade-offs to the role of incentives.