For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 358: How to Create Your Own Real Estate Courses Online
Episode 357 - Real Estate Team Pros and Cons - Should I Join One?
Episode 356 - Commercial Real Estate Training for Residential Agents
Episode 355: Real Estate Leadership Coaching Strategies
Episode 354 - Leadership Training for Real Estate Companies Wanting to Grow
Episode 353 - NAR Settlement Scripts for REALTORS to Explain to Clients
Episode 352 - NAR Commission Lawsuit Settlement - What it Means to Realtors?
Episode 351 - NAR Lawsuit Settlement 2024 - Explained!
Episode 350 - Real Estate Agent Attraction Recruiting Strategies
Episode 349 - Replacing Yourself as a Real Estate Leader
Episode 348 - Real Estate Team Retention Strategies
Episode 347 - How to Scale Your Real Estate Team
Episode 346 - New NAR Compliant Real Estate Commission Script
Episode 345 - What's the Best Real Estate Brokerage Model for Agents?
Episode 344 - How to Train Real Estate Agents After a Holiday Vacation Break
Episode 343: Real Estate Management Training - The Failure Resume
Episode 342 - Mortgage Coaching for Managers of In House Lending Companies
Episode 341 - Real Estate Leadership Program - The Foundation
Episode 340 - The Big 5 Real Estate Team Leader Duties
Episode 339 - How to Keep Real Estate Agents Productive During the Holidays
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