Andy Paul is one of the world’s foremost experts on sales and sales enablement. His new book, Sell Without Selling Out, is an instant best seller.
On today’s episode, Andy joins me to tap about the different between persuasion and influence.
We also talk a little bit about objection-handling and some of the ridiculous sales training we’ve seen over the years, before we get into what Andy calls the Four Pillars of Selling In.
Do you appreciate the difference between persuasion and influence? It’s more than just semantics.
You should pick up the book.
You can also find and connect with Andy here.
Please subscribe, review, and share this show wherever you get your podcasts.
Permission to Be OK
The Really Scary Part + What's Next?
Control What You Can Control
The Emotions of the Seller vs The Emotions of the Buyer
Keep Your Swagger
Mastering MEDDPICC: Finding The Gaps in How You Sell
Be Held Accountable
Why They Buy > How You Sell with Jeffrey Gitomer
You Lose Business the Same Way You Win It
Focus on Problems, Not Solutions (COI vs ROI)
People Buy Emotionally. No Tension, No Sale
Be Credible and Relevant: How to Build a Personal Brand that Sells
Know The Rules and Principles: The Secret to Sustainable Sales Success
Perfect Is the Enemy of Good Sales: How Over-Preparation Can Stall Your Sales Cycle
Handle Objections With Your EAR
Make a Recommendation, Not a Pitch: Ditching the Presentation Script for Authentic Connections
Why You Should Be Mastering Discovery Right Now with Jason Bay of Outbound Squad
Discovery IS the Selling Part: 6 Outcomes of GREAT Discovery
Be Persistent, Not a Pest - Frequency, Duration and Creativity in Modern Sales Prospecting
Know Your Methods: I'm BEGGING You to Be More Salesy
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