On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM. John brings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients. John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.
About Impact XM
Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.
Learn more about John Capano HERE
On Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.
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Episode 27. Mind-Body Breaks: Infuse Wellness and Enrich Engagement into your Virtual Event
Episode 26. The Return of Live Events
Episode 25. Events Disrupted: Optimizing the Virtual Experience & Looking to the Future
Episode 23. Tackling Social Media for Events
Episode 22. Chasing the Bright Side with Jess Ekstrom
Episode 21. Hybrid Events
Episode 20. Disconnect to Reconnect: Staying Connected During a Disconnected Time
Episode 19. Work. Home. Life: Practicing Mindfulness and Leading with Grace
Episode 18. Events: Now Is the Time to Pivot
Episode 17. Event Contracts: What You Need To Know NOW and Planning for the Future
Episode 16. Navigating the Current Event Environment: Moving From Fear to Courage
Episode 15. Building Your Virtual Sponsorship Packages and Creating Value for your Stakeholders
Episode 14. Don't Cancel, Go Virtual! Step by Step Planning For Your Virtual Events
Episode 13. Rise: Stay Safe. Stay Healthy. Stay Positive.
Episode 12. Working with your Onsite Venue Events Team and an Inside Scoop to Hosting an Event in NOLA.
Episode 11. Curating Experiential Events and Keeping it Poppi!
Episode 10. Understanding the Customer Sales Cycle
Episode 09. Conference Networking: Creating Opportunities for Building Authentic Relationships
Episode 08. Event Marketing & Design
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