On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.
A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year.
Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HERE
When it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events. On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.
On this episode we will expose
-How having a social media presence benefits your event and your event community
-Which social media channels have more impact
-Creating more direct messaging for your target audience with attendee personas
-Building momentum through your marketing campaign to keep your attendees engaged
-Content Rules that will help cross promote and to highlight other individuals involved within your event
-What metrics should we be paying attention when it comes to ROI
-Taking your time back and be strategic about your posts with event automation
-Best practices for developing a successful social media campaign
-Why customizing content by network is a MUST
-Chat Bots! Being authentic with the approach to automation
-And so much more!
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This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.
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Episode 27. Mind-Body Breaks: Infuse Wellness and Enrich Engagement into your Virtual Event
Episode 26. The Return of Live Events
Episode 25. Events Disrupted: Optimizing the Virtual Experience & Looking to the Future
Episode 24. Why Gamify?: The Benefits of Gamification in Virtual Events
Episode 22. Chasing the Bright Side with Jess Ekstrom
Episode 21. Hybrid Events
Episode 20. Disconnect to Reconnect: Staying Connected During a Disconnected Time
Episode 19. Work. Home. Life: Practicing Mindfulness and Leading with Grace
Episode 18. Events: Now Is the Time to Pivot
Episode 17. Event Contracts: What You Need To Know NOW and Planning for the Future
Episode 16. Navigating the Current Event Environment: Moving From Fear to Courage
Episode 15. Building Your Virtual Sponsorship Packages and Creating Value for your Stakeholders
Episode 14. Don't Cancel, Go Virtual! Step by Step Planning For Your Virtual Events
Episode 13. Rise: Stay Safe. Stay Healthy. Stay Positive.
Episode 12. Working with your Onsite Venue Events Team and an Inside Scoop to Hosting an Event in NOLA.
Episode 11. Curating Experiential Events and Keeping it Poppi!
Episode 10. Understanding the Customer Sales Cycle
Episode 09. Conference Networking: Creating Opportunities for Building Authentic Relationships
Episode 08. Event Marketing & Design
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