Can we talk about how batshit bananas the current economic climate is?
And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth.
The bottom line is people aren't buying like they used to. I felt it, and I'm sure you have too.
But now that our economy has a big case of the weirds, how do you adjust your marketing and your message to stay relevant to your clients during this strange time?
That's what we're talking about today on the pod.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström