No one understands your work quite like you do.
What you consider common knowledge, your potential clients don't even know about - it is not on their radar.
And this is part of the curse of expertise.
What we think as experts is universally understood - it's not.
And what your potential clients don't understand, keep them from taking the next step from working with you.
In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.
We also discuss:
The curse of expertise and the barriers it creates in effectively communicating with potential clients
The 2 types of misconceptions and their impact on potential clients.
Examples of misconceptions in different businesses, including messaging, email automation, and coaching.
The challenge of identifying misconceptions and the role of feedback from others in understanding them.
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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