“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”
I can't tell you how many times I've heard this very thing and I get why.
Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.
I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.
The rebel truth: It’s time to market your expertise.
That's why I wanted to make a case for why experts like you need to market your business.
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Full show notes and transcript are here.
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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