Behind The Membership with Callie Willows
Business:Marketing
We’re kicking off season five of Behind The Membership with an awesome guest. Jenny Finnell is Founder of CRNA School Prep Academy, a highly specialized membership for nurses in the United States who want to become Registered Nurse Anesthetists.
The Academy has recently reached its first memberversary and in that time has become a big success - so much so that Jenny was able to retire her husband and reduce her own working hours within eight months of launching the membership!
In this episode we talk to Jenny about her membership journey so far. How some queries from nurses resulted in her creating a free Facebook group that sowed the seeds for her idea of the Academy, why she hired a team to help her ahead of her launch and how she’s growing her membership successfully with little to no marketing.
Plus we talk about the challenges she faces managing her time juggling life as a mom of three children (one of which is a newborn) while managing the Academy, how the flexibility of the membership model enables her to better serve her members and much much more!
About Jenny:
Jenny Finnell MSN, CRNA, and Founder of CRNA School Prep Academy.
She runs a membership community for aspiring Certified Registered Nurse Anesthetists in the United States. She has been working as a CRNA for over 6 years with a variety of experiences. She is passionate about giving back to the anesthesia community and loves fostering leadership through mentoring future generations of CRNA's.
Key Quotes:
“I actually essentially retired my husband to help me full-time with the business. And as of December of 2020, I only work two days a week and when I go back from having our third child, I plan on only hopefully working one day a week.”
“I really think just showing up and serving has been what has made this business so successful.”
“I just want to keep growing it as far as the resources for my students and getting the community involved. I think that the more community I get involved the better, the more resources for my students”
Connect with Jenny:
Email: jennyfinnell@crnaschoolprep.academy
Follow her on Instagram
Find her on Facebook
Check out her Facebook group
Subscribe to her Apple podcast
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Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit
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Hobby to 100+ Members a Month with Anna Geiger
Pivoting Your Niche & Offering with Alisha Robertson
Success Using a Freemium Model with Mark Asquith
Doubling Your Member Base During a Pandemic with Katie Wardrobe
Creating a High Level Coaching Membership with Coach Pamela Mitchell
Setting Ambitious Goals for Your Membership with John Michaloudis
Creating a Custom Web App for Your Members with Marisha Mets
Adding a Membership to a Successful Manufacturing Business with Felicia Lo
Staying Consistent as a One-Man Band with Warwick Brown
Fighting Through a Crisis of Confidence with Trish Blackwell
Facilitating Change Through Difficult Conversations with Carole Copeland Thomas
The Quest for a Sticky Membership with George Reid
Launching Quickly in a Global Crisis with Caryn Liles
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