Behind The Membership with Callie Willows
Business:Marketing
Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership offering - the Reinvention Launch Club - in order to help more people.
It wasn’t all plain sailing though and in this episode Pamela discusses the mindset shifts that needed to happen for her to be able to move from creating a more traditional content focused and high volume membership to a smaller, more curated and intimate experience where the focus is on individual and group coaching.
We also talk about how Pamela makes use of associate coaches to provide a more one-to-one experience for her members without her needing to spend all of her own time coaching, the challenge of finding your own path and being clear on what you enjoy and what's going to give your members the best results, and the quest to find the perfect community solution.
Plus lots more!
Changing Your Business Trajectory with Craig Cannings
Succeeding with a Small Niche with Lisa Leander
From Founder Member to Membership Manager with Ali McGee Kelly
Overcoming a Subscription Ceiling with Sean Wilson
Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit
Daily sales from psychology driven emails with Rob and Kennedy
Hobby to 100+ Members a Month with Anna Geiger
Pivoting Your Niche & Offering with Alisha Robertson
Success Using a Freemium Model with Mark Asquith
Replacing the Family Income in Just 8 Months with Jenny Finnell
Doubling Your Member Base During a Pandemic with Katie Wardrobe
Setting Ambitious Goals for Your Membership with John Michaloudis
Creating a Custom Web App for Your Members with Marisha Mets
Adding a Membership to a Successful Manufacturing Business with Felicia Lo
Staying Consistent as a One-Man Band with Warwick Brown
Fighting Through a Crisis of Confidence with Trish Blackwell
Facilitating Change Through Difficult Conversations with Carole Copeland Thomas
The Quest for a Sticky Membership with George Reid
Launching Quickly in a Global Crisis with Caryn Liles
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