Behind The Membership with Callie Willows
Business:Marketing
Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership.
Midnight Music has been running for 4 years now and while it has always been successful, Katie has actually managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time.
In this episode we talk about how Katie has started providing her previous member only webinars for free each month, attracting thousands of attendees each time, her experiments with creating live courses, and why she reduced her price during the pandemic.
We also talk about the increased challenges involved when schools are paying for a teacher's membership, how Katie engages her members by answering forum questions via video, hiring a content manager to keep her free content on track and much, much more!
Changing Your Business Trajectory with Craig Cannings
Succeeding with a Small Niche with Lisa Leander
From Founder Member to Membership Manager with Ali McGee Kelly
Overcoming a Subscription Ceiling with Sean Wilson
Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit
Daily sales from psychology driven emails with Rob and Kennedy
Hobby to 100+ Members a Month with Anna Geiger
Pivoting Your Niche & Offering with Alisha Robertson
Success Using a Freemium Model with Mark Asquith
Replacing the Family Income in Just 8 Months with Jenny Finnell
Creating a High Level Coaching Membership with Coach Pamela Mitchell
Setting Ambitious Goals for Your Membership with John Michaloudis
Creating a Custom Web App for Your Members with Marisha Mets
Adding a Membership to a Successful Manufacturing Business with Felicia Lo
Staying Consistent as a One-Man Band with Warwick Brown
Fighting Through a Crisis of Confidence with Trish Blackwell
Facilitating Change Through Difficult Conversations with Carole Copeland Thomas
The Quest for a Sticky Membership with George Reid
Launching Quickly in a Global Crisis with Caryn Liles
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