Behind The Membership with Callie Willows
Business:Marketing
Sean Wilson joins Callie for this episode of Behind The Membership to talk about Seanwilsonpiano.com, his membership site for Gospel pianists.
During this episode Sean shares the details of his journey so far, how he tapped into a small but engaged audience to launch his membership back in 2017, why his approach to delivering content within his membership has changed and the positive impact the pandemic has had on it’s growth.
He also tells us how he recently overcame his subscription ceiling, now attracting over 100 members a month instead of 40, the steps he’s taken to make engagement skyrocket inside his community and how YouTube has played a huge part in the success of his membership … Plus so much more!
About Sean:
Sean Wilson former math teacher has been playing the piano since he was 5
He helps musicians to learn piano by ear and feel confident playing gospel piano
Featured in LA Today as one of the entrepreneurs you should be watching for 2021
Key Quotes:
“I think I maybe overvalued content, the importance of it.”
“We're the only gospel music website in the world, actually, that has a roadmap. So, it's really cool and when I'm on YouTube, it's a nice positioning offer .”
“Honestly, I think the biggest challenge for me is kind of getting out of not being so hard at myself.”
Connect with Sean:
Changing Your Business Trajectory with Craig Cannings
Succeeding with a Small Niche with Lisa Leander
From Founder Member to Membership Manager with Ali McGee Kelly
Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit
Daily sales from psychology driven emails with Rob and Kennedy
Hobby to 100+ Members a Month with Anna Geiger
Pivoting Your Niche & Offering with Alisha Robertson
Success Using a Freemium Model with Mark Asquith
Replacing the Family Income in Just 8 Months with Jenny Finnell
Doubling Your Member Base During a Pandemic with Katie Wardrobe
Creating a High Level Coaching Membership with Coach Pamela Mitchell
Setting Ambitious Goals for Your Membership with John Michaloudis
Creating a Custom Web App for Your Members with Marisha Mets
Adding a Membership to a Successful Manufacturing Business with Felicia Lo
Staying Consistent as a One-Man Band with Warwick Brown
Fighting Through a Crisis of Confidence with Trish Blackwell
Facilitating Change Through Difficult Conversations with Carole Copeland Thomas
The Quest for a Sticky Membership with George Reid
Launching Quickly in a Global Crisis with Caryn Liles
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