The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
While some cultivators might focus on yield or volume, Malek’s Premium Cannabis is all about passion over profit with a flavor-first approach. And joining us today to explain why is Malek’s CMO and Head of Marketing Katherine Wolf.
Katherine is a self-confessed branding nerd and a published writer with a passion for helping cannabis companies grow and thrive. She advocates for women in cannabis leadership and safe access to cannabis education and products. She has been published in media outlets such as the Northwest Leaf, MJ Brand Insights, and Skunk Magazine.
In our conversation, you’ll learn how Malek’s Premium is always pheno-hunting to create new strains and how sticking to limited runs, and small batches helps cultivate the finest flower. You’ll also hear how they use NFTs in their marketing strategy with the community they’ve built and how they generate a buzz with new strains using social media.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/59
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
063: Leading the Cannabinoid Revolution with Bud Love Pioneer, Roy Lipski
062: How KushKart is Delivering as a Social Equity Cannabis Business with Tamika Samson & Beth Waterfall
061: Infusing Gourmet Edibles and THC Drinks into Modern-Day Speakeasy Events with Mark Rafailovich
060: Making Large Cannabis Events Accessible to Local Businesses with NECANN’s Marc Shepard
058: The Path to Federal Legalization with Jarrod Loadholt
057: The Recipe for Success in Cannabis Edibles with Jeff Koz
056: From Craft to Cannabis, A Soda Story with Bohb Blair
055: Solving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry Boodram
054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui
053: MJ Unpacked Recap & A Chat with Old Pal CEO, Rusty Wilenkin
052: MJ Unpacked: A Conversation with the Entrepreneurs Behind HiBnb and Fruit Slabs
051: How Cannabis Entrepreneurs Can Leverage Virtual Assistants with Tajanna Mallory
050: The 420 Extravaganja with Stump the Budtender Trivia
049: Empowering Minority Cannabis Entrepreneurs with Jesce Horton
048: The Future of Sustainable Cannabis Farming with Jesus Burrola
047: Building Cannabis Brands that Connect with Music Fans with Kieve Huffman
046: How Rebelle is Elevating the Cannabis Experience
045: Serving Up Cannabis Culinary Education with Rachel Burkons
044: Imagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff Boedges
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