The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
There’s a greater appetite for cannabis events than ever before–and today’s guest is doing some amazing stuff to create safe, fun, and upscale opportunities and experiences for people who want to partake!
We’re talking to Mark Rafailovich. Mark is the founder and owner of Spleaf, which he launched by selling homemade THC brownies when he was a freshman at Brooklyn College, before turning it into a full-fledged business.
These days, Mark is all-in on gourmet edibles and creating special experiences. He’s bringing people together so they can enjoy great products like his in amazing environments, and to normalize and de-stigmatize cannabis use in common, everyday settings.
In today’s conversation, we talk to Mark about his journey from the former Soviet Union to entrepreneurship in New York City, how he creates a wide array of highly specialized cannabis products and presents them at complementary events, and how the audience for cannabis (and what they want) is rapidly changing.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/61
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
063: Leading the Cannabinoid Revolution with Bud Love Pioneer, Roy Lipski
062: How KushKart is Delivering as a Social Equity Cannabis Business with Tamika Samson & Beth Waterfall
060: Making Large Cannabis Events Accessible to Local Businesses with NECANN’s Marc Shepard
059: How Malek’s Flavor-First Approach Cultivates the Finest Flower with Katherine Wolf
058: The Path to Federal Legalization with Jarrod Loadholt
057: The Recipe for Success in Cannabis Edibles with Jeff Koz
056: From Craft to Cannabis, A Soda Story with Bohb Blair
055: Solving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry Boodram
054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui
053: MJ Unpacked Recap & A Chat with Old Pal CEO, Rusty Wilenkin
052: MJ Unpacked: A Conversation with the Entrepreneurs Behind HiBnb and Fruit Slabs
051: How Cannabis Entrepreneurs Can Leverage Virtual Assistants with Tajanna Mallory
050: The 420 Extravaganja with Stump the Budtender Trivia
049: Empowering Minority Cannabis Entrepreneurs with Jesce Horton
048: The Future of Sustainable Cannabis Farming with Jesus Burrola
047: Building Cannabis Brands that Connect with Music Fans with Kieve Huffman
046: How Rebelle is Elevating the Cannabis Experience
045: Serving Up Cannabis Culinary Education with Rachel Burkons
044: Imagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff Boedges
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