The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
What does it really mean to be a social equity business? How can operators in the cannabis space provide access and opportunities to people affected negatively by the war on drugs and give back to their communities in ways that make a real difference?
To answer these questions, we’re talking to Tamika Samson and Beth Waterfall. Tamika is the CEO of KushKart, Beth is the CEO of Beth Waterfall Creative, and the Chief Marketing Officer at KushKart.
Tamika is one of Beth’s clients, and her company is the first majority women-owned social equity cannabis delivery business in Massachusetts. Beth has over 15 years of experience amplifying brands through marketing, communications, and strategic business development and has been uniquely focused on bringing her expertise to the cannabis industry since 2015.
In this episode, Beth and Tamika share how they’ve built not just an incredible business, but a company that really does give back. You’ll learn all about social equity licensing, Beth’s unique work as a marketer and educator in the cannabis space, and how she helps brands like Tamika’s grow thoughtfully and meaningfully while empowering historically underserved people.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/62
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
063: Leading the Cannabinoid Revolution with Bud Love Pioneer, Roy Lipski
061: Infusing Gourmet Edibles and THC Drinks into Modern-Day Speakeasy Events with Mark Rafailovich
060: Making Large Cannabis Events Accessible to Local Businesses with NECANN’s Marc Shepard
059: How Malek’s Flavor-First Approach Cultivates the Finest Flower with Katherine Wolf
058: The Path to Federal Legalization with Jarrod Loadholt
057: The Recipe for Success in Cannabis Edibles with Jeff Koz
056: From Craft to Cannabis, A Soda Story with Bohb Blair
055: Solving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry Boodram
054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui
053: MJ Unpacked Recap & A Chat with Old Pal CEO, Rusty Wilenkin
052: MJ Unpacked: A Conversation with the Entrepreneurs Behind HiBnb and Fruit Slabs
051: How Cannabis Entrepreneurs Can Leverage Virtual Assistants with Tajanna Mallory
050: The 420 Extravaganja with Stump the Budtender Trivia
049: Empowering Minority Cannabis Entrepreneurs with Jesce Horton
048: The Future of Sustainable Cannabis Farming with Jesus Burrola
047: Building Cannabis Brands that Connect with Music Fans with Kieve Huffman
046: How Rebelle is Elevating the Cannabis Experience
045: Serving Up Cannabis Culinary Education with Rachel Burkons
044: Imagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff Boedges
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