The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
Every brand has a story, but few have a combination of family recipe, story, and legacy quite like Dr. Norm’s.
Dr. Norm was a real person–a well respected M.D. His wife, Audrey, was a professional pharmacist and beloved baker. Their children started a traditional cookie company to honor their mother, and it’s since become one of California’s best selling cannabis cookie and brownie brands.
Today’s guest is none other than one of Dr. Norm’s son and a co-founder of the company, Jeff Koz. We met at MJ Unpacked, and we’re thrilled to have him on the podcast to share the story of his brand and his unique experiences.
In this episode, you’ll find out how Jeff and his sister broke into the cannabis industry, how Jeff and his sister Roberta honed their product and scaled their business, and the innovations shaping the future of the edibles space.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/57
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
063: Leading the Cannabinoid Revolution with Bud Love Pioneer, Roy Lipski
062: How KushKart is Delivering as a Social Equity Cannabis Business with Tamika Samson & Beth Waterfall
061: Infusing Gourmet Edibles and THC Drinks into Modern-Day Speakeasy Events with Mark Rafailovich
060: Making Large Cannabis Events Accessible to Local Businesses with NECANN’s Marc Shepard
059: How Malek’s Flavor-First Approach Cultivates the Finest Flower with Katherine Wolf
058: The Path to Federal Legalization with Jarrod Loadholt
056: From Craft to Cannabis, A Soda Story with Bohb Blair
055: Solving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry Boodram
054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui
053: MJ Unpacked Recap & A Chat with Old Pal CEO, Rusty Wilenkin
052: MJ Unpacked: A Conversation with the Entrepreneurs Behind HiBnb and Fruit Slabs
051: How Cannabis Entrepreneurs Can Leverage Virtual Assistants with Tajanna Mallory
050: The 420 Extravaganja with Stump the Budtender Trivia
049: Empowering Minority Cannabis Entrepreneurs with Jesce Horton
048: The Future of Sustainable Cannabis Farming with Jesus Burrola
047: Building Cannabis Brands that Connect with Music Fans with Kieve Huffman
046: How Rebelle is Elevating the Cannabis Experience
045: Serving Up Cannabis Culinary Education with Rachel Burkons
044: Imagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff Boedges
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