The Green Repeal - A Guide to Cannabis Marketing & Advertising
Business:Marketing
There’s a cannabinoid revolution happening right now, and more people are reaping the rewards and health benefits of technology, innovation, and science. And we’re thrilled to be joined by a true pioneer in the cannabis industry, Roy Lipski.
Roy is the founder of Bud Love, a “cocktail mixer” designed to complement cannabis experiences. He’s led growing technology companies based on cutting-edge science for more than 20 years. These include Creo, a biotechnology company that produces novel cannabinoids using, believe it or not, fermentation.
In this episode, you’ll learn why Roy is all-in on CBG (the mother cannabinoid) and why it was such a massive milestone to be able to produce on a large scale. Roy talks about Bud Love’s unique value propositions, the shocking results of their blind tests of CBG and THC drinks, and what the future holds for producing cannabinoids at scale with purity and consistency without THC and cannabis.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/63
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
062: How KushKart is Delivering as a Social Equity Cannabis Business with Tamika Samson & Beth Waterfall
061: Infusing Gourmet Edibles and THC Drinks into Modern-Day Speakeasy Events with Mark Rafailovich
060: Making Large Cannabis Events Accessible to Local Businesses with NECANN’s Marc Shepard
059: How Malek’s Flavor-First Approach Cultivates the Finest Flower with Katherine Wolf
058: The Path to Federal Legalization with Jarrod Loadholt
057: The Recipe for Success in Cannabis Edibles with Jeff Koz
056: From Craft to Cannabis, A Soda Story with Bohb Blair
055: Solving the Licensing and Regulatory Challenges for Canna-Businesses with Dr. Sherry Boodram
054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui
053: MJ Unpacked Recap & A Chat with Old Pal CEO, Rusty Wilenkin
052: MJ Unpacked: A Conversation with the Entrepreneurs Behind HiBnb and Fruit Slabs
051: How Cannabis Entrepreneurs Can Leverage Virtual Assistants with Tajanna Mallory
050: The 420 Extravaganja with Stump the Budtender Trivia
049: Empowering Minority Cannabis Entrepreneurs with Jesce Horton
048: The Future of Sustainable Cannabis Farming with Jesus Burrola
047: Building Cannabis Brands that Connect with Music Fans with Kieve Huffman
046: How Rebelle is Elevating the Cannabis Experience
045: Serving Up Cannabis Culinary Education with Rachel Burkons
044: Imagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff Boedges
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