Does this sound familiar? You've been told to follow a generic sales process
in order to achieve better results, but it's not working. You're feeling the pain
of wasted time and missed opportunities as you struggle to align with your
buyer's needs. It's time to break free from the ineffective actions and
discover a new approach that will truly improve your sales outcomes.
In this episode, you will be able to:
- Discover champion selling and advocacy strategies to boost your sales success.
- Learn the importance of building trust with champions and how it can drive your sales results.
- Gain insights on aligning your sales process with the needs of your buyers for better outcomes.
- Unlock the power of multithreading and engaging multiple stakeholders to close more deals.
- Harness the effectiveness of texting in your communication to increase sales engagement and conversions.
My special guest is
Darin Alpert, an experienced GTM professional and entrepreneur, joins
Kevin Dorsey on the Live Better Sell Better podcast to share his expertise on
aligning the sales process with buyer needs. With a background in founding
and selling companies, as well as receiving backing from renowned investor
Mark Cuban, Darren brings a wealth of knowledge and practical insights to
the discussion. Together, they delve into the importance of having a
champion or coach in the sales process, exploring the characteristics that
define a true champion and offering guidance on how to identify and develop
them. With a focus on multithreading and transforming champions into
advocates, Darren provides actionable strategies for maximizing sales
outcomes by aligning with the needs of buyers. Sales professionals looking to
enhance their success will find this episode to be a valuable resource.
The key moments in this episode are:
00:00:06 - Introduction
00:01:14 - The Importance of Champions
00:03:57 - Defining Champions, Coaches, and Mobilizers
00:06:11 - Challenges as a Buyer
00:09:02 - Buying Reputation
00:12:32 - The Importance of Communication and Understanding in Sales
00:13:34 - The Role of Salespeople as Consultants
00:14:53 - The Negative Impact of Speed in Sales
00:17:37 - The Importance of Multithreading in Sales
00:24:57 - The Importance of Customer Stories
00:26:07 - Buyers Prefer Talking to Yodas
00:27:32 - Power and Influence in Sales
00:29:03 - Leveraging Internal Champions
00:30:57 - Building Champions Through Product-Led Growth
Focusing on the "Person" in Salesperson. Just as much as the Sales with Heather Foidart
Effective Coaching Strategies for Sales Managers with Alex McNaughten
Crafting Sales Pitches and Managing the Sales Process With Ben Fiechtner
Sales Strategies for Cybersecurity with Alice Shaaf
Precision in Pitch: Mastering Specificity for Standout Sales Messaging with Dan Drucker
Unlocking Wealth: The Art of Making Money Work for You with Stacie Sussman
Journey to Success and Personal Growth: Mastering the Path with Jack Ryan
The Winning Mindset: Unlocking Sales Potential with Troy Barter
Empower Your Sales Team: Secrets to Successful Buyer Enablement
From Cold to Close: Secrets to Converting Prospects into Paying Customers
Boost Your SaaS Sales Success: The Art of Creating Impactful Demos
Unlocking Outbound Prospecting Success: Expert Strategies from Leslie Venetz
The Game-Changing Power of Video Introductions in Job Applications
Unlocking Growth Potential: The Hidden Secrets of Top-of-Funnel Metrics
From Burnout to Success: The Power of Time Management in Sales
The Art of Selling: Mobilizing and Championing Effective Sales Deals
Unlocking Your Potential: The Importance of Proper Training and Mentorship for SDRs
Maximizing Sales Team Impact: Focused Capacity Strategies with Anthony Cessario
THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
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