Marketing MasterClass - Psychology in Communication
Business:Marketing
I found the inspiration for this episode while watching Netflix .. far too long. How much time should we dedicate to brands? Do they think about it? Do we pick them taking into account the time-investment factor?
We will look into this from the perspective of brands which bridge us to solutions or rewards - or are solutions or rewards themselves.
Please share your experiences! Enjoy!
33. Power of serendipity in building brand concepts
32. Obliquity as a shortcut to build important brand equities
31. Simple 5 benefits of Celebrity Endorsement
30. What do we need loyal consumers for
29. Marketer as Scientist
28. Is it more important to be different or distinctive?
27. Incrementality illusion
26. Scarcity Effect decoded
25. Bigger Logo, ChatGPT!
24. How we should invest in Brand Building vs Performance Marketing
23. In-housing media buying
22. How to win Effie Award
20. Fly against all odds - repositioning our potentials
19. Cornered to Wow - how procurement-led world makes marketers more daring
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
17. Brand's Job - fixers and boosters
16. Mt. Stupid - best trip to be late with innovations
15. Best Practice - nemesis of progress?
14. Creativity - with or without constraints?
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