Marketing MasterClass - Psychology in Communication
Business:Marketing
After a longer break dedicated to move to Australia - in the new episode we will talk about the experiences from in-housing media buying. We will talk about both perspectives - doing it vs not doing it - from business case perspective, recruiting & managing the in-house team, as well as change management in your organization.
It's not an easy choice to make and you have to be ready to fail couple of times before pulling it off. It may work great, especially when the 1st party data becomes so critical in the cookie-less world. But staying with the agency might be a safer choice when you work in q highly competitive market.
If you have questions on in-housing media buying - please write me on michal.szaniecki@pentonica.net.
33. Power of serendipity in building brand concepts
32. Obliquity as a shortcut to build important brand equities
31. Simple 5 benefits of Celebrity Endorsement
30. What do we need loyal consumers for
29. Marketer as Scientist
28. Is it more important to be different or distinctive?
27. Incrementality illusion
26. Scarcity Effect decoded
25. Bigger Logo, ChatGPT!
24. How we should invest in Brand Building vs Performance Marketing
22. How to win Effie Award
21. Vessels & Harbors - our time with brands
20. Fly against all odds - repositioning our potentials
19. Cornered to Wow - how procurement-led world makes marketers more daring
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
17. Brand's Job - fixers and boosters
16. Mt. Stupid - best trip to be late with innovations
15. Best Practice - nemesis of progress?
14. Creativity - with or without constraints?
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