Marketing MasterClass - Psychology in Communication
Business:Marketing
In this episode, basing on my own experience, I lay out very smart customer care tactics applied by Gibson guitar maker that could be easily applied in many categories suffering from prolonged delivery times driven by pandemics. 36% of consumers suffer substantial shipping delays - but there is an effective way not only to keep their order, but also to build their bond with your brand while they are waiting.
Enjoy and as always, please share your thoughts on pentonica.net.
33. Power of serendipity in building brand concepts
32. Obliquity as a shortcut to build important brand equities
31. Simple 5 benefits of Celebrity Endorsement
30. What do we need loyal consumers for
29. Marketer as Scientist
28. Is it more important to be different or distinctive?
27. Incrementality illusion
26. Scarcity Effect decoded
25. Bigger Logo, ChatGPT!
24. How we should invest in Brand Building vs Performance Marketing
23. In-housing media buying
22. How to win Effie Award
21. Vessels & Harbors - our time with brands
20. Fly against all odds - repositioning our potentials
19. Cornered to Wow - how procurement-led world makes marketers more daring
17. Brand's Job - fixers and boosters
16. Mt. Stupid - best trip to be late with innovations
15. Best Practice - nemesis of progress?
14. Creativity - with or without constraints?
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