Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right.
We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out.
Follow Alistair on Twitter https://twitter.com/alistairbeech
On brands/campaigns that do a great job engaging youth audiences, Alistair shouts out PE with Joe Wicks and Adidas
Books: Predatory Thinking by Dave Trott
Podcasts: Social in Six by Social Chain and Thought Feeder
Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE
Rodney Hinds on Young Black British Voices
Sarah Brown-Fraser on Accessible Communications
John Gilbert on Youth Campaigns Tackling Social Issues
Ben Verinder on the challenge of Further Education
Leon Mann on Diversifying Talent in the Sports Industry
Ruth Dale on Using Behavioural Science
Kyle Campbell on Higher Education Marketing Trends
Jim Tudor on Inspiration for Higher Education
Rohini Kahrs on Racial Equality for Young People
Isobelle Panton on Disrupting Higher Ed
Penny Norman on Teen Behaviour Change
Ndu Uchea on Representing Youth Voice
Bruce Daisley on Gen Z in the workplace
Brett Booth on Gen Z Appeal in Marketing
Technology and the student experience with Mark Higginson and Guy Andrews
Josh Akapo from Archtype on Youth Voice and Culture
Jamie McCracken from Protein New York on ”Influence”
Dr. Josephine Perry on Teens, Psychology & Sport
Tanya Martin from Women in Sport on Teens vs Sport
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