There's been this international consortium of neuroscientists in 70 countries, sharing their research, sharing their studies in the cloud. So all of them get to see what everybody else is doing. The growth of this knowledge is really just exponential. If you go to Wikipedia and type in cognitive bias, see there are 184 of them. Asher Strategies has analyzed all 184 of them and boiled them down to 15 or 20 of them that apply really directly to sales that can have a big impact. In most cases, they apply to marketing as well. We are covering the first six in this episode of Asher Sales Sense.
How Brand Messaging Can Smooth the Path to Revenue Growth
Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
Accelerate Sales Growth through Empathy, Emotional Intelligence and Research
ChatGPT: The Future of B2B Sales
Aligning Sales and Marketing Strategy and Execution to Optimize Growth
Top Cognitive Biases for Salespeople to Master: Seven Through Twelve
Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary
How do you hook prospects to stay, listen, then tell their story?
What Buyers are Telling Us About Digital Transformation
5 Ways the Buyer’s Behavior has Permanently Changed
The Five New Skills Sales Professionals Need
Building Sales Pipeline with Cold Calling, Podcasts, and Video
Managing Burnout and Stress - To Help Your Team Perform at Their Best
Selling with Authentic Persuasion
Sales Acceleration through Connecting Technical and Business Value
The Continuing Lack of Women in Corporate and Sales Leadership Positions
Bringing Your Sales Team Back to the Office
The Power of Sleep for Business and Sales Leaders
Top Sales Strategies for Realtors and Contractors
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